A Metrics-Driven Marketing Approach Helps Us Win More Customers

CommPro | June 28, 2016

“When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people think. Ultimately marketers are responsible for communicating to their prospects and customers, and doing so in a way that delivers positive ROI.”

To read this article in full, a guest post by OnDeck’s Chief Marketing Officer Andrea Gellert, click here.