Whether we realize it or not, one of the first things we notice about the brands we love is their marketing. Brands can set themselves apart from competitors by investing in marketing strategies that reflect […]

Recently we had the pleasure of speaking with and learning about OnDeck customers, Emilie and Rory Golden, owners of EF5 Tornado Shelters. Emilie and Rory Golden were your average corporate employees until five years ago […]
Eric Lichtenwalter on customer service

You probably know and appreciate how important taking care of your customers, or great customer service, is to the success of your business. To kick off our new Q&A series, I interviewed OnDeck’s Director of Customer […]
Guide to Small Business Financing

Your decision to borrow funds for your business and which lender to work with is important. There are many factors to consider to make the right financing choice for your business. There are a lot […]

Planning a marketing strategy doesn’t have to be complicated. The most important thing to remember when creating a business plan or marketing strategy is clarity. Having a clear idea of what you hope to accomplish […]

I had the pleasure of meeting with the three winners of OnDeck’s Seal of Approval Contest. These small business owners won $10,000 courtesy of OnDeck and a one-on-one coaching session with me. I teamed up […]

Definitions of content marketing oftentimes make the strategy sound more daunting than it is. Put simply, content marketing is about a give-and-take relationship between you and your customers: by freely sharing information that your customers […]

Valentine’s Day might be the single busiest day of the year for your business. Whether you’re a florist, chocolatier, or jewelry maker, Valentine’s Day is an excellent opportunity to boost sales and bring new customers […]