Getting the Most Out of Yelp

If you’re a small business owner, chances are you use Yelp to monitor your company’s reputation and track customer feedback.

After all, your Yelp rating is a key factor in maintaining your current customer base and attracting new business.

Here are three easy ways to make sure you’re getting the most out of Yelp:

• 1. Consider your Yelp page as a secondary website for your business.
  Nowadays, consumers are just as likely to discover your business via a third-party website like Yelp, so it’s important to put as much information as possible in your profile: your phone number, address, website URL, photos, and other contact and product information. This offers more than just a good first impression – it give consumers a complete picture of your business in one place.
• 2. Encourage reviews whenever possible.
  Yelp won’t do your business much good if you don’t have impassioned, positive consumer reviews. Encourage your customers – via email, newsletters, marketing materials, or personal requests – to write about their experience.
• 3. Turn bad reviews into new business opportunities.
  You’re inevitably going to get some bad reviews on Yelp. Whenever this happens, its important to think of it as a learning experience. Address the issue and apologize for the customer’s poor experience. Show them you are listening to them, and reiterate your business’ dedication to quality and service.

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