Accomplished Human Resources Executive Joins Nation’s Leading Online Small Business Lender

NEW YORK, May 13, 2019 – OnDeck® (NYSE: ONDK), the leader in online lending for small business, today announced the appointment of Deb Stroff as the company’s Chief People Officer.  Ms. Stroff will be responsible for leading all aspects of people strategy, including overseeing organizational design, total rewards, talent management, recruiting, leadership development and learning, as well as driving the talent agenda forward as OnDeck continues to grow in scale and complexity.

Stroff joins OnDeck from Hogarth Worldwide, where she served as Chief Human Resources Officer and helped the organization upgrade their people capabilities to enable pursuit of an aggressive strategic growth plan.  A seasoned executive successful in driving quantifiable results, she has more than two decades of experience as a leader spanning various industry sectors — including Marketing Production (Hogarth), Consumer Products (Coty), Media & Entertainment (Time Inc.), Professional Services (EY), and Hospitality (The Ritz-Carlton.)  In these positions, she has implemented innovative strategies and programs that transform workplace culture, enhance employee experience and improve business outcomes.

“Our team members are the most valuable asset we have at OnDeck. I’m delighted to welcome Deb to our senior management team and I look forward to her contributions as we continue to build the most innovative and professional workforce in online small business lending,” said Noah Breslow, Chief Executive Officer, OnDeck. “With Deb’s strong track record in helping organizations scale both domestically and internationally, through organic and inorganic growth, she will play a vital role as we evolve our team to capture new opportunities.”

As the future of work continues to come into focus, it is increasingly important we enhance our work environment and overall employment experience so that team members and candidates, regardless of location and role, can easily see their future at OnDeck,” said Stroff. “It feels great to join a mission-driven organization with an emphasis on setting individuals and teams up for success in both the short and long term.”

Stroff reports to CEO Noah Breslow and will serve as a member of OnDeck’s executive committee.  She is based at OnDeck’s headquarter offices in New York.


About OnDeck

OnDeck (NYSE: ONDK) is the proven leader in transparent and responsible online lending to small business. Founded in 2006, the company pioneered the use of data analytics and digital technology to make real-time lending decisions and deliver capital rapidly to small businesses online.  Today, OnDeck offers a wide range of term loans and lines of credit customized for the needs of small business owners.  The company also offers bank clients a comprehensive technology and services platform that facilitates online lending to small business customers through ODX, a wholly-owned subsidiary. OnDeck has provided over $11 billion in loans to customers in 700 different industries across the United States, Canada and Australia. The company has an A+ rating with the Better Business Bureau and is rated 5 stars by Trustpilot. For more information, visit

Media Contact:
Jim Larkin
P: 203-526-7457

Investor Contact:
Stephen Klimas
P: (646) 668-3582

OnDeck, the OnDeck logo, OnDeck Score and OnDeck Marketplace are trademarks of On Deck Capital, Inc.

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