If you’re a small business owner, chances are you use Yelp to monitor your company’s reputation and track customer feedback.

After all, your Yelp rating is a key factor in maintaining your current customer base and attracting new business.

Here are three easy ways to make sure you’re getting the most out of Yelp:

  • 1. Consider your Yelp page as a secondary website for your business.
    Nowadays, consumers are just as likely to discover your business via a third-party website like Yelp, so it’s important to put as much information as possible in your profile: your phone number, address, website URL, photos, and other contact and product information. This offers more than just a good first impression – it give consumers a complete picture of your business in one place.
  • 2. Encourage reviews whenever possible.
    Yelp won’t do your business much good if you don’t have impassioned, positive consumer reviews. Encourage your customers – via email, newsletters, marketing materials, or personal requests – to write about their experience.
  • 3. Turn bad reviews into new business opportunities.
    You’re inevitably going to get some bad reviews on Yelp. Whenever this happens, its important to think of it as a learning experience. Address the issue and apologize for the customer’s poor experience. Show them you are listening to them, and reiterate your business’ dedication to quality and service.

OnDeck is a Google Ventures-backed company with an A+ rating with the Better Business Bureau. The company offers small business loans nationwide to over 725 different industries. For more information about OnDeck small business loans, click here.

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