The Most Valuable Brands in the World

Brand value represents the hypothetical worth of a company’s brand power, that is, how much that company might be willing to pay for its “brand” if it didn’t already own it.

Agencies like Brand Finance and Interbrand calculate brand value by balancing factors like the emotional connection and financial performance of the brand against its financial forecast and the past, present and forecasted power of comparable brands in the same industry.

Apple is one of the world’s most admired brands, and in our new study, online business lender OnDeck found Apple to have the highest brand value in the world: $522.7 billion.

We used the valuations published by two leading consultancies, Brand Finance and Interbrand, to calculate the average brand value of every company in both consultancies’ Global Top 100 reports. We also used Brand Finance’s U.S. Top 500 ranking to identify the most valuable brand founded in every state. Read about what we found below.

Key findings

• The most valuable brands in the world are Apple ($522.7 billion) and Microsoft ($424.8 billion).
• TikTok ($105.8 billion) is the most valuable brand in China.
• The UK’s most valuable brand is Shell ($45.4 billion).
• Verizon is the most valuable brand founded in the state of New York.

Apple leads U.S. tech giants among world’s most high-value brands

First, we identified the 50 most valuable brands globally, based on the average of the brand valuations calculated by Brand Finance and Interbrand.

American tech brands take the top four places, with Apple ($522.7 billion) leading Microsoft ($424.8B), Google ($365.0B) and Amazon ($338.1B). These are brands that dominate their markets globally — when you think of high-end devices, you think of Apple, and for online shopping, it’s Amazon for many parts of the world. Each of these companies has leveraged innovation to create its niche, and they also benefit from the cultural dominance of “Brand America.”

“America’s corporate brands remain unmatched, from Apple and Microsoft to Google and YouTube, they continue to set the global standard for innovation, influence, and consumer trust,” says Laurence Newell, Executive Chairman of Brand Finance Americas. “Economic power can command attention, but without stability and trust, sustaining long‑term influence becomes far more challenging.”

The TikTok brand is worth over $100 billion — the top valued brand from China

Next, we identified the most valuable brand in each of the major world economies, using the average brand value across Brand Finance and Interbrand datasets when both had available figures and from Brand Finance alone where necessary.

China’s most valuable brand, TikTok, is also the sixth most valuable in the world. TikTok has an average brand value of $105.8 billion. Brand Finance has attributed the social media brand’s ascendency to an “innovative content strategy, e-commerce integration through TikTok Mall, and hyper-personalized user experiences that continue to boost engagement and monetization potential across its advertising, retail, and content verticals.”

“We’ve been seen as a vanity platform – a place that drives awareness, trends and discovery,” TikTok’s Rema Vasan told The Drum. “We’re all of those things, yes. But really, the shift we’re seeing now is: how do we take all of that and show how it translates to culture. And then how culture translates to conversion.”

Canada’s top-valued brand is TD Bank ($17.4 billion), beating other high-value Canadian brands, including Circle K and Bell.

“The TD brand is fundamentally about who we are and how we show up for the clients, colleagues and communities we serve,” Tyrrell Schmidt, the bank’s Global Chief Marketing Officer, told Brand Finance. The bank’s recent launch of the More Human branding platform unifies its Canadian and U.S. identity and responds to changes in technology and public perception.

“As technology reshapes how people live, work and bank, experiences can feel more complex and less personal,” adds Schmidt. “Our belief – that progress needs people – guides how we approach AI and the more human future we’re building.”

T-Mobile and Shell among Europe’s high-performance brands

Europe’s most valuable brand is T-Mobile in Germany, with an average brand value of $85.3 billion. It is the only telecoms company to have the top brand value of any of the 20 major European economies that we isolated.

T-Mobile signaled its brand difference in 2013 through narratives such as its “Un-carrier” tagline, which encapsulates the brand’s trendsetting move to simplify customer commitments by reducing contracts and fees.

“The telecom provider has continually delivered on its promises, rapidly expanding its 5G service globally and accelerating the rollout of fibre-to-the-home,” reports brand consultancy Kantar. “It constantly evolves its ‘Life is for sharing’ positioning, introduced in 2006 to emphasize its role in bringing people together, to keep the idea fresh and sustain emotional relevance.”

In the UK, oil giant Shell maintains a $45.4 billion brand value. Shell is a legacy brand that has had to adapt to changing values and market conditions, such as signaling a commitment to renewables while navigating the complexities of the contemporary global energy market. As such, the company has enjoyed record profits even as the brand comes under unprecedented scrutiny.

Verizon is most valuable brand from New York State

Finally, we identified the most valuable brand originating from every U.S. state that has one in Brand Finance’s US Top 500 Brands ranking.

New York’s Verizon was established in New York City when Bell Atlantic and Baby Bell merged in the year 2000. The company has reinforced the power of its name through the determined rollout of fiber and 5G infrastructure. It has become a byword for quality in a sector where reliability is everything. Today, it has the highest brand value in the state at $72.3 billion — the sixth-highest among U.S. brands.

Georgia’s most valuable brand is also in the U.S. top 10. The Home Depot brand is valued at $65.1 billion. The largest home improvement company on the Fortune 500 has over 2,300 locations across North America, and its brand strength has grown from the novel idea that customers should be able to pick up their DIY supplies at one central hub. The company has also invested in its workforce, ensuring that the experience of warehouse-style shopping does not become overwhelming or difficult to navigate for its customers.

Building the power of your brand

While company valuation puts a price on an entire business (beyond the power of the brand alone) and market cap measures the value of a company’s shares, brand value specifically considers the reputation, recognition and market strength of the brand’s identity and aura.

But how do you build the power of your brand?

“Brand value is created through meaning-making,” says Jill Avery, a Harvard Business School professor. “After all, brands are vessels of meaning. Managing brands requires being a meaning-maker, a story-crafter, and a storyteller — finding and telling the stories that consumers need to hear to make their lives more fulfilling.”

• Develop a brand identity you can stand behind. Identify your business’s values, character, unique selling points and visual identity. Continually engage your team and collaborators to ensure they’re on the same page.
• Invest in your marketing. Get your brand out there and ensure its identity runs through your marketing and other public-facing materials. Start with no- or low-cost options such as email and social media marketing. Consider supercharging your campaigns with business funding — a business term loan provides a one-time lump sum, while a business line of credit offers the flexibility to dial up or dial down borrowing within your credit limit.
• Build emotional connections. Identify your customer base and their needs and wants, and engage with them in good faith. Take every opportunity to build on your brand recognition and loyalty.
• Be consistent. Customers are more likely to recognize and trust a brand with a consistent performance, visual identity and messaging.

Methodology

To discover the most valuable brands globally, we calculated the average of the respective brand values calculated by Brand Finance and Interbrand’s Global Top 100 reports.

For the state data, we isolated the most valuable brand founded in every state from Brand Finance’s U.S. Top 500 ranking.

Data is correct as of February 2026.