Insights

Branding has always been territorial. First, America’s cowboys branded their cattle to warn others to keep their hands off. Then, industrial-era manufacturers slapped trademarks on their goods to let rival entrepreneurs know that however far their products traveled, the idea…

The pandemic is in the rearview (knock on wood). Consumers are spending and life has returned to something resembling normal. But a new set of challenges has arrived. For National Small Business Week, we checked in with hundreds of Main…

Every business has to start somewhere, whether a Silicon Valley tech start-up coding from a garage or a local store selling to its first customers. 2021 was a record year for new companies, with Census Bureau data reporting nearly 5.4…

After reaching a certain level of experience in your career, the allure of starting your own business can be all too tempting. Many successful entrepreneurs left behind their high-flying jobs to go it alone. For example, Jeff Bezos left behind…

Getting a business off the ground is no easy task. You may have had your dynamite idea and constructed a watertight business plan, but now it’s time for the hard work to begin. Whether raising capital, building a team or…

Stress is one of the largest impediments to business productivity. Research from The American Institute of Stress discovered that 94% of workers report feeling stress at work. Stress is a silent killer, causing an estimated one million Americans to miss…

In any workplace and in any industry, effective delegation skills are considered essential. As a manager of a team, you are trusted to assign the right people for the job. While we tend to speak about delegation in terms of…

A lot has happened since email went out of fashion. Media went social. Memes went viral. Influencers influenced. But now, marketing has come full circle. Email is back. A newsletter is a great way for small businesses to connect with…

If you’ve ever consented to a privacy policy without fully reading through its terms, then you belong with the majority of app users. A recent Pew survey revealed that 57% of Americans are asked to agree to a privacy policy…