Author: Kimberly Solarz

Tips for Balancing Between Online and In-Person Sales An Interview with Parth Sharma, Brand Breeders I’m thrilled to have the opportunity to sit down with Parth Sharma, the owner and founder Brand Breeders. Launched in […]

One of the most important and challenging decisions that you can make as a small business owner is how to set your prices. There’s a lot of work that goes into the number a consumer […]

The holidays are rapidly approaching, and as business owners know, that means holiday cheer—and the potential for increased revenues. Many retailers rake in a high proportion of their revenues during the holiday season. But how […]

Getting great online reviews can boost your business-owner confidence and, perhaps, bring new customers to your door. But what do you do when a negative Yelp review pops up? Start out by not worrying too […]

A comprehensive strategy for small business marketing takes time, expertise, and research. Every business and market is unique, and so every strategy must be as well. Most small business owners have a lot on their […]

Having a cohesive team is crucial for any small business, but building one isn’t easy. Simply putting together a group of people is not “team building” — it takes specific actions and experiences to allow […]

Marketing your business is no easy task, especially with the countless number of marketing activities that exist today. So, how do you know which are the right ones for your business? It depends on your […]