Marketing

Marketing is important for businesses of all sizes, but many small business owners don’t know where to start — or think they don’t have room in their budget. While you probably don’t have the marketing budget the big brands have,…

As a small business owner, creating a marketing strategy can seem intimidating, but it’s not as complicated as most people think. If you’ve got a website, a Facebook page or even just a sign on your door, you’re already marketing…

Without small businesses, every town would feel more or less the same — the same restaurants, the same coffee shops, the same big-name retailers. Small businesses form the fabric of our communities, but they’re often overlooked. Think about the last…

In the age of digital, many businesses focus on developing various marketing materials online. With different channels available, including social media, email, search, display ads, and webinars, offline marketing efforts are an afterthought. However, offline marketing tactics are and remain…

Depending on your marketing strategy, you may need to source additional business funding to see it through. According to the U.S. Small Business Administration, newer businesses tend to use more of their budget for marketing, while more established businesses generally…

When you’re running a consulting business, or any small business, marketing can be one of your biggest challenges. In fact, marketing problems are among the top causes of small business failure. Effectively marketing your services might be more complicated than…

All businesses have their busy and slow periods, often driven by holidays or the weather. For customer Lisa Forman, owner of Legends Sports Pub in Salt Lake City, UT, planning ahead for her busy season involves tracking when professional football…

If you’re a veteran and a business owner, you’ve likely looked into a veteran-owned business certification in the past. You’ve also probably found the whole process confusing. There are a number of ways to get certified, and considering the substantial…

As a small business owner, every resource you invest in your business is precious. Marketing is essential to grow brand awareness, generate leads, and connect with current customers. But how do you evaluate your small business marketing plan to see…